The distance from the airport was the first pull for us into GA, as the wife was pregnant and we did not not want to drive that year, (we holidayed and had family in xabia for 10 years)
But I do love GA its just laid back, lovely beach, beautiful city of Alicante 20 mins away. 10 mins from airport...thinking about traveling half a day then driving 2hrs after just's puts me off going any where else.